Not wanting to argue with anyone, let alone well-known and widely followed names both among chemistry professionals and among the sector bloggers, who suggest the Consumer to value a list of ingredients by combining chemical names with more or less positive symbols (traffic lights, leaflets , smiley faces or thumbs), you may not evaluate a Cosmetic as it deserves.
The european regulation in this matter wants the ingredients to be listed in descending order up to the presence in formula equal to or greater than 1%: all the remaining ingredients can be included just jumbled up, with allergens and the dyes at the end, regardless of their percentage.
This means that more or less in the middle of the list we could find ingredients present in very small amount in the formula (at 0.001% i.e. 1 g per 100 kg of product for instance) and in the third-last position, ingredients also present at 0.999% (therefore almost 1%) .
In some ingredient “black list” you can often find the dyes, which are always in the last position and are usually present in minimum percentages (we are talking about 0.0 ..%), make-up sector apart, where the color is the master.
In these “black lists” you also find allergens of perfumes, but often the presence of allergens of perfumes is an indication of their naturalness: if they are mostly composed by essential oils, they present their specific allergens.
You can then find cosmetic ingredient guides that equally blame ingredients obtained from vegetable origin and ingredients obtained from mineral oil, because of the not ecological extraction of the first ones.
How then is it possible to properly inform a Consumer without specific preparation, technical information and appropriate studies and help him in purchasing cosmetics?
It is not possible.
It takes years of studying and a lot of experience to understand what’s inside a cosmetic. Therefore – even googling through the web but without taking the answers at face value – we suggest you to pay more attention to the preservatives, allergenic ingredients and above all to what you read in the top positions of the list (therefore in greater amount), checking their natural or synthetic origin.